1. No category

Category:
Project:
Universal Design
Communication Support Board for the shops
What was the challenge?
The “Aeon style” is one of the greatest
shopping stores in Japan. The challenge
was to introduce the “Communication
Support Board” at the service counter of
all major shops in Japan to establish trusts
and securities between shops and their
customers.
The capability of these boards is estimated
not only for people who have hearing
disabilities but also for foreigners, seniors
and children.
based on ‘JIS T 0103: Design principles
of pictorial symbols for communication
support’.
Conversation starts by pointing at the pictorial symbols and ends by the same way
without relying on the specific language.
Contact:
name: Hitomi Horiguchi
company: i Design inc.:
e-mail: [email protected]
website: www.i-design.jp
What was the effect?
Because of visit Japan promotion and new
tax-free shopping policy, foreign visitors
from Asian countries have been increasing
year after year. They enjoy daily necessaries shopping at supermarkets and department stores as well.
By using ‘Communication support board’ ,
we could stimulate their purchasing power
and also express Japanese OMOTENASHI
mind naturally.
What was the solution?
A three-piece board was designed to
establish Questions and Answers communication between customers and shops
using pictorial symbol with multi lingual
supplemental texts.
Pictorial symbols and board design are
OMOTENASHI
Senior
Hearing disability
Foreigner
Speaking disability
Children
Cognitive disability
1. Basic sheet for
customers’ first
contact
ご案内シート
いらっしゃいませ
どのようなご用件ですか？
㸙担⑀ᵵ
어서 오십시오
Welcome
May I help you? 廮棥㨀ḁᶉ᷌✎璵 어떤 용건입니까?
緊急
Emergency
落としもの
Lost Item
警察
Police
警察
경찰
どこ？
お手洗
Toilet
洗手间 화장실
丢失物品
긴급
倞㌜
迷路
Where is it?
専用トイレ
Dedicated Toilet
专用洗手间 전용 화장실
具合が悪い
Feeling Unwell
会えない・はぐれた
Missed Person
迷子
Person Lost
분실물
길을 잃다
找不到/走散了 못 만났다/일행을 놓쳤다
⨟⟡擃璵
身体不舒服 몸이 안 좋다
어디에 있습니까?
ベビールーム
Baby Room
喫煙室
Smoking Area
コインロッカー
Coin Lockers
育婴室 베이비룸
吸烟处 흡연소
投币式储物箱 물품보관함
AEON STYLE
タクシー
Taxi
駐車場
Parking
バス
Bus
택시
出租车
停车场
巴士 버스
주차장
ATM
海外カード対応ATM
International Card ATM
自动现金机 현금자동입출금기
海外提款卡通用提款机(ATM)
해외 카드 대응
ɘɁǽșǿ
Bus stops
ɇȷȿʀǽșǿ
Taxi stop
ጣԑཀ
Information
ȬȲɻ⧼⒅
AEON Bank
AEON MALL
イオンシネマ
AEON CINEMA
免税店
TAX FREE
免税
면세
イオン銀行
AEON Bank
WAONステーション
WAON Station
AEON银行 AEON 은행
WAON站 WAON 스테이션
なにを？ What do you want?
AEON 电影院
이온 시네마
Wi-Fi
Wi-Fi(无线上网） 와이파이
棸ᵌ槷䥻㤦ḁᶉ璵 무엇을 도와 드릴까요?
食品
衣料
ショップ
ヘルス＆ビューティー
暮らしの品
餐厅 식당
食品 식품
衣服 의류품
商店
숍
健康＆美容 헬스&뷰티
生活用品 생활 용품
Food
Clothing
Shops
Health & Beauty
ベビー・キッズ ＆ ホビー & フードコート
生活用品
생활 용품
宝宝 ・儿童 ＆ 模型玩具 ＆ 美食广场
베이비 ・ 어린이＆하비 ＆ 푸드코트
衣料
ファッション & 家電 & ライフ
Daily Necessities
レストラン
Restaurant
暮らしの品
Clothing
Daily Necessities
Do you understand?
㎟㒹᷇✎璵
이해되셨습니까?
Fashion & Consumer Electronics
衣服
의류품
食品
わ かりましたか？
Baby, Kids & Hobby &Food Court
はい
Yes
㤦
예
时装 ＆ 家电 ＆ 生活
패션 & 가전 & 라이프
ヘルス＆ビューティー
都市型ファッション & グルメ
Food
Health & Beauty
Urban Fashion & Gourmet
食品
식품
健康＆美容
헬스&뷰티
城市款式时装 ＆ 美食
도시형 패션 & 구루메
いいえ
No
ᵎ
아니오
わかりません
I don't understand.
✣ᵎ㒹
모르겠습니다.
2. Emergency sheet
for customers’
detailed requests
and prescriptions
ご案内シート
落としもの
Lost Item
분실물
ᵣⰨ䕠➸
財布
Wallet
かばん
Bag
携帯電話
Cellular Phone
鍵
Key
傘
Umbrella
钱包 지갑
皮包 가방(짐)
手机 휴대전화
钥匙 열쇠
伞 우산
迷子
Person Lost
男性
Male
家族
Family
女性
Female
具合が悪い
길을 잃다
あなた
You
憢Ẕᵎ唉㨄
すこし痛い
I have slight pain
電話番号／ファックス
Phone / FAX Number
몸이 안 좋다
痛くない
I‘m not in any pain
有点疼 조금 아프다
몹시 아프다
住所
Address
名前
Name
Feeling Unwell
すごく痛い
I have very strong pain
非常疼
拮惦
不疼
아프지 않다
休みたい
I want to take a rest
トイレに行きたい
I want to go to the restroom
救急車
Ambulance
病院
Hospital
想休息 쉬고 싶다
想去洗手间 화장실 에 가고 싶다
救护车 구급차
医院 병원
頭
Head
头 머리
手
Hand
心臓
Heart
手 손
心脏 심장
腹
Stomach
一緒に行く
Go together
待ってて
Wait
一起去 함께간다
等一下 기다린다
背中
Back
腹部 배
背 등
足
Foot
脚 다리
ご案内シート
食品、どこ？
野菜・果物
Food
魚・肉
ヘルス＆ビューティー、どこ？ Health & Beauty ⍜ㆮ璜劅⺰ 헬스&뷰티
식품
毖➸
タバコ
酒
くすり
Fruit and Vegetables
Fish and Meat
Confectionery
菓子
インスタント食品
Instant Foods
Cigarettes
Liquor
Medicine
蔬菜・水果
야채・과일
鱼・肉
생선・육류
点心
과자
方便食品
인스턴트 푸드
烟草
담배
酒
주류
药
약
調味料
飲料
冷凍食品
日配品
紙パック・デザート
弁当・惣菜
纸盒饮料・甜品
종이팩 음료・디저트
饭盒・熟食
도시락・반찬
Drinks
Frozen Foods
Daily Foods
调味料
조미료
饮料
음료
冷冻食品
냉동식품
日常食品
당일배달품
Clothing
化妆品
화장품
衛生用品
理美容家電
卫生用品
위생용품
个人护理电器
이미용 가전
Hygiene Products
Flowers and Gardening
Bicycles
携帯電話
デジタル機器
ＯＡサプライ
花・园艺
꽃・원예
自行车
자전거
手机
휴대전화
数码产品
디지털 기기
办公用品
OA 서플라이
調理家電
台所用品
行楽用品
組立家具・収納用品
Furniture
Lighting
调理家电
조리용 가전제품
厨房用品
주방용품
野餐用品
행락용품
组合家具・收纳
조립가구・수납
家具
가구
照明
조명
自転車
Cellular Phone Digital Equipment OA Supplies
鞄・財布
服饰・杂货
의류 장식품・잡화
提包・钱包
가방・지갑
婦人衣料
紳士衣料
肌着・靴下
ベビー・子供衣料
女士衣服
숙녀 의류
男士衣服
신사 의류
内衣・袜子
속옷・양말
婴儿・儿童衣料
유아복・어린이 의류
Ladies' Clothing Men's Clothing Underwear and Socks Baby and Children's Clothing
カーテン・カーペット
ショップ、どこ？
靴
メガネ
Shoes
Glasses
鞋
구두
眼镜
안경
Shops ⠽ㆎ
숍
映画館
ゲームコーナー
スポーツ用品
电影院
영화관
游戏角
게임 코너
运动用品
스포츠 용품
Movie Theater Video Arcade Sporting Goods
わ かりましたか？
Do you understand?
生活家電
Domestic Appliances
生活家电
생활가전
의류품
孚㨄
Cooking Appliances Kitchen Utensils Holidaymakers' Gadgets Flat-pack Furniture and Storage
服飾・雑貨
Dresses and Accessories・Sundries Bags and Purses
Hair dressing and Beauty Appliances
Drink Boxes and Desserts Lunchboxes and Side Dishes
花・ガーデニング用品
衣料、どこ？
化粧品
健康食品
건강식품
暮らしの品、どこ？ Daily Necessities 䠖䀲䠟➸ 생활 용품
MILK
TOFU
Seasonings
健康食品
Dietary Supplements Cosmetics
本
Magazines
杂志
잡지
㎟㒹᷇✎璵
이해되셨습니까?
Curtains and Carpets
Bedding
バス・トイレ用品
洗濯・清掃用品
電池・電球
窗帘・地毯
커튼・카펫
寝具
침구
沐浴・洗手间用品
욕실・화장실 용품
洗涤・清洁用品
세탁・청소 용품
电池・灯泡
전지・전구
文具・時計
ＴＶゲーム本体・ソフト
おもちゃ
紙おむつ
粉ミルク
文具・时钟
문구・시계
电视游戏・软件
TV게임 소프트
玩具
장난감
纸尿裤
종이기저귀
奶粉
분유
寝具
Stationery and Clocks TV Games and Software
はい
Yes
㤦
예
Bath and Toilet Goods Washing and Cleaning Utensils Batteries and Bulbs
Toys
いいえ
No
照明
家具
Disposable Diaper Powdered Milk
ᵎ
아니오
手芸用品
Craft Supplies
わかりません
手工艺用品
수예용품
ペット用品
Pet Goods
宠物用品
애완동물 용품
I don't understand.
✣ᵎ㒹
모르겠습니다.
3. Supplemental
sheet to show
where to buy